Great Moments in Comic Book Advertising #12
I usually don’t take requests but this one is such a classic it’s hard not to. And it’s a 2fer to boot. So Mike not only got his request but an extra helping of Mr Atlas to ensure satisfaction is guaranteed.
I think the thing that cracks me up to this day about the “classic” Atlas ad is the implication that the only way to impress the broads was to be able to bludgeon some hapless jackass with your bare fists. Now just a couple other interesting points of observation I would like to pass along. Firstly judging by the blond on his arm when he was “skinny” he was doing pretty damn good with the ladies. And really, when you want to hurl some insult at someone is “hey skinny…” the first thing that pops into your head? And lastly the final panel of the strip in the ad has the adoring crowd admiring what a “man” Joe has become. This is also not the first thing that would pop into my head in this situation. “Ass clown” maybe “man”, I doubt it.
The one below is just a large serving of locker room chat between 2 guys with a dash of gay. Just a dash mind you. I can’t quite put my finger on it but it’s there. Maybe it’s the whole bodybuilding, outside the shower, locker room vibe.