Great Moments in Comic Book Advertising #20

14 Apr
2015

One of the more successful marketing marriages from the 7o’s. One fledgling toy car line and a pair of touring match racers. This combination made household names of, Snake, Mongoose, and Hot Wheels. There wasn’t a 10 year old boy in the country who didn’t know who these guys were or wanted to see them race. I saw them myself a couple times growing up. In all the times I saw them race I don’t recall the giant “Dare-Devil” loop that the ad tells me I need to realistically recreate their on track exploits. You think that would have left a lasting impression.

Masto.

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